| Internet News> Archive> 2006> April> Empire Online Seeking Sports Betting Partner |
Empire Online Seeking Sports Betting Partner
12 Apr 2006
Empire Online, an online casino and gambling company, announced this week that it is aggressively seeking an acquisition and that it has its eyes on a sports betting company. The company made it every clear that it is seeking a sports betting company as part of its expansion following the announcement of profits of $41m for 2005, up from $26m a year earlier. The CEO of the company said that the excellent profits made them ready for a sports betting company take-over.
CEO of the company, Noam Lanir, said that a sports betting arm is the obvious gap in the company's portfolio and with the hopes of expansion, a sports betting company would fit very nicely into the company's equation. The major sports betting sites in Britain are William Hill and Ladbrokes, while the Sporting Bet site also grabs a lot of the sports betting traffic.
The CEO continued to say that his business had the flexibility to push for a merger and acquisition with a sports betting company. He said that the company's focus is to extend the range of products they offer their customers, including a sports betting facility. Empire said it had nabbed 450 new online players a day in the first four weeks of March, with most from outside the United States.
